The rise of a new PR tactic: Dare the journalist to find
something wrong with your release.

Things start off bad and get worse. Incriminating details -- as always -- have been
changed and italicized.

(Thanks to writer-reporter Brian Clark at Money magazine for the submission.)

Subject: A Winning Story!
From: Tim Rorrins
Date: 2/16/2000 9:16 PM

Greetings,

There's a company in Petaluma, California that you should know about.
Media Live received an multi-million dollar strategic investment
from one of America's largest corporations last year, is growing at an
unprecedented rate, even for an Internet firm and will undoubtedly issue
an IPO in 2000.

I'd like to arrange a brief telephone conversation between you and CEO
Bill Bird ... just to prove to you that what I am saying is true. I
will do this swiftly upon your positive response.

Here is a little more information, if you'd like more just say the word

[Removed a bunch of stuff here -- eEZD]

Thank you for your time, if I don't hear from you, I'll follow up with a
call shortly.

All the Best, Tim
Tm Rorrins
Chief Marketing Strategist
Relentless Marketing
"Relentlessly Getting Results"