Mr. McHugh:
My worst fears about undertaking a new career
as a PR professional have been
realized, and they are embodied by the too-cool-for-school folks
at The Buzz
Saw.
Here I am: New. Well-intentioned. Articulate.
Polite. Midwestern. And yet
my e-mail to jmchugh@forbes.com was rejected out-of-hand for "unacceptable
buzzword levels".
Yes. I used "solutions" a few
times. I also used "leading". But I most
certainly did not abuse them. What's more, my e-mail request
was
informative and respectful. And were I to use such killers as
"turnkey",
"scalable", "mission-crtical", or "e-tailing",
I would never be able to
sleep at night.
Don't get me wrong. I'm not complaining.
I just want to join the club. How
do I climb over the walls of The Buzz Saw and get you to read
my dang PR
request?
k.