Perhaps the finger should also do the talking in this company.


first the release:

YPINC enables "e-tizing" by providing Internet access to all employees

"E-tizing" is the use of Internet technology to give new capabilities and
flexibility to employees, customers and suppliers -- new powers that also offer
businesses new efficiencies. As Yellow Pages Inc. enables others to e-tize, it is also
e-tizing its own operations -- inside and out.

 

then the horrified response:

Date: Sun, 27 Aug 2000 21:29:28 -0400
Importance: high
Priority: urgent
Subject: The worst you've ever heard

Okay, my company - a huge yellow-pages publishing company in the
Southeast, and that's all the identification I want to give here - wants
all of our employees to turn to the Internet to do business. In other
words, to find ways to use the Internet to make our jobs easier, save
time, etc. etc. etc.

But the word they've come up for this simple concept is E>Tizing. They
want us to E>tize ourselves and our customers and thereby become fully
E>tized. The spelling, by the way, is WITH this thing: >. A word that
doesn't and shouldn't exist with a symbol that isn't used in English.
Only in corporate America.*

People are bandying about this horrific abomination of a word. People
are getting used to it. I will never get used to it, and it most
certainly will never come out of my mouth.

Anyway, I thought it was particularly grievous and that you'd get a
laugh out of this unbelievable corporate chuckleheadedness.

Thanks,
Anonymous in Atlanta (by which I mean PLEASE don't use my name!!
thanks!)



*Astute readers will notice that the ">" symbol isn't used in the release. Our spy explains that it was only after the release went out that the company decided greater-than signs are greater than hyphens. Now it's e>tize or e>takeahike.